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Why LIC is the best life insurer?

LIC has been in the insurance field over the last 60 years providing life insurance for over 30 crore customers in India. They have been coming up with schemes according to the taste and trend. They have been the primary investment provider to the Govt of India on various development projects. A look into why they have been the best when compared to their competitors., Asset.They have huge assets with them. Over 30 crore customers have taken LIC policy making them the biggest asset holder in the country. Brand. A Govt organization which is truly rely on their words everyone can believe in. Trustworthy. Returns. They provide 6.5-7% guaranteed returns on schemes running over 20-25 years which is not possible by any other insurer. banks themselves rely on continuous monetary policy adopted by RBI and frequently change their interest rates. Banks that provided 9-9.5% interest rates a decade ago now offer only 7% whereas LIC assured guaranteed returns. Claim settlement. Policies